Luca is the founder and CEO of Ad Astrum — the company you call when “good enough” is not remotely the brief. He leads strategy, product, AI, IoT, and growth with one goal: build things that don’t just look smart in a deck, but work in the real world and scale without drama.

Before Ad Astrum, he founded ALYT, a home automation platform designed to bring hardware, software, and cloud into one seamless system. Before that, he held senior leadership roles at GPS Standard, where he led the company’s first home automation project and helped move the industry toward more open, interoperable technology.

Born and raised in Ivrea, Italy’s engineering capital, Luca was basically raised on bread, design, and technology. He studied Computer Engineering at Politecnico di Torino, Marketing and Communication at the University of Turin, and later earned a master’s degree from IED.